- Direct the masqueraders and spectators - Advise on one route to participate and one route to watch the parade.
- Define the parade - Set space to wine to the side (image) and a lane to join in that is separate from the costumed participants.
- Point to the destination - Show pictures of what success will look like i.e. no jumping in
- Find the feeling – Have stormers participate as masqueraders so they can see what it feels like to be swarmed.
- Use pictures of children in costume to encourage empathy (Image).
- Shrink the Change – Emphasise that its only a small step to the left to wine to the side and that spectators only have to stay out of the parade for 4 hours.
- Grow our People – Publicise messages like "The people wining to the side are doing it right", "Keep the parade", "Save the parade", "Respect the mas", "This is our identity", "Let'stand do it for each other".
- Develop the public by showing them the "Save Toronto Carnival" campaign videos below
- Tweak the Environment – Lock gates to latecomers; set hours for the parade and hours for the street party; post signs defining the parade areas; and use a simpler route, i.e. Yonge street or Bloor street;
- Build Habits – Start each Caribana season with the rules; print flyers with a checklist of do's and don'ts.
- Rally the Herd - Have CP 24 replace promo commercial with informative ad; Get Rhianna or Drake to support the cause; and use social media to shame the stormers.
- Re-shape the Parade - Set up stadium seating like the Molson Indy
Once the parade is improved, then reinforce the successful change. Get "Way
to go Toronto" trending.